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Website Automation - The Key To Online Success!
by Kaviraj Kodai
TABLE OF CONTENTS
- Introduction--Overview of Website Automation
- What is Website Automation?
- Benefits of Website Automation
- Reduce repetitive tasks
- Ensure consistent user experience
- Scalability
- Overview of Implementation and Usage of Website Automation Software
- Client Side Automation
- Server Side Automation
- Autoresponders and Mailing List Systems
- Overview of Mailing Lists and Autoresponders
- Mailing lists
- Benefits of Mailing Lists
- Listserv and Similar Mailing Lists
- Web based Mailing List Managers
- Mailing Lists and Spam
- What is spam?
- Valid commercial email usage
- The legal implications of spamming
- Opt-in and Double Opt-in
- Autoresponders
- Client Side Autoresponder Tools
- Server Side Autoresponder Tools
- Affiliate Program Managers
- Overview of Affiliate Programs and Affiliate Program Managers
- The Power of Affiliate Marketing
- The Benefits of An automated Affiliate Program Manager
- Customer Support Systems
- The Importance of Customer Relationship Management
- The Importance of Tracking Customer Support Issues
- Overview of Customer Support Systems
- Implementation of Customer Support Systems
- Email Based
- Ticket Based
- Really Simple Syndication (RSS)
- Overview of RSS
- Why RSS Matters.
- RSS Presentation
- RSS Readers
- Website Embedded RSS Feeds
- Uses of RSS vis-à-vis Website Automation
- Continuously Updated Content
- Alternative to Email Notification
- Ad Tracking Systems
- Basics of Web Advertising
- The Value of Ad Tracking Systems
- Continuous Market Research
- Easily Gauge Ad Campaign Effectiveness
- Easily Compare/Contrast Effectiveness of Different Campaigns
- Membership Management System
- Website Interactivity
- The Old Paradigm--Static Web Pages
- The New Paradigm--Web Portals and Online Communities
- The Value of Interactive Commercial Web Sites
- Customer Retention
- Well Established Communication Channels
- Customizable Customer Experience
- Brand/Product/Retailer Loyalty
- Enhanced Marketing Capabilities
- Customer Driven Product Reviews
- Customer Rating/Feedback Systems
- Enhanced Customer Trust
- The Role of Membership Management Systems
- Reduce Webmaster Involvement in Administrative Tasks
- Consistent Security Model
- Automated Notifications
- Digital Download Protection
- The Digital Product Dilemma
- How to Charge?
- Licensing
- Per Copy
- Challenges
- Piracy
- Unauthorized Access
- Digital Download Protection Systems
- Common Techniques
- Value of Automated Digital Download Protection Systems
- Concluding Remarks
No part of this material may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without the express permission in writing from the author.
Published by eBizAC.com
Copyright © 2010 by NetProSoft/Kaviraj Kodai. All Rights Reserved. |
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