The 3 Things that Make Your Website Convert

I'm using the term "convert" loosely because I'm not sure what your website's purpose is. But, whether you want to attract subscribers, inform your readers, make sales, or drive traffic to offers, none of it will happen unless you master these three skills.

The majority of websites don't work. They're like out-of-date billboards in the middle of nowhere. The tired traveler is looking for assistance, but all the billboard does is repeat the same words over and over.

Moreover, generating more traffic to a broken website is futile. If your site isn't converting many visitors, sending ten or a hundred times the ... read more

17 Proven Ways to Grow Your Email List

If you have an email list, you are already aware that you must constantly attract new subscribers in order to keep your list profitable. While some customers will continue to buy from you indefinitely, others will buy today but not tomorrow. They may also change email addresses or simply lose interest.

The good news is that there are simple strategies for growing your email list that you probably haven't considered. I searched high and low on the internet to see what email professionals had to say about establishing an email list faster, and I was astounded to discover that there were ... read more

7 Steps to Creating Evergreen Cornerstone Articles that Google Loves

The best and most important article(s) on your website are considered cornerstone content. These are the pieces you write in order to rank high in search engines and appear to be an authority figure.

When writing one of these pieces, your goal should be to present the most accurate and comprehensive information about your subject. Your goal isn't to sell right away, at least not right now. You want to position yourself and your website as THE authority in your field, the go-to source for reliable information and advice.

With the correct cornerstone content, you may increase brand awareness and even reach ... read more

7 Strategies for Overcoming Self-Sabotage as an Online Marketer

The number one reason aspiring internet marketers fail isn't that they don't have the right product or don't reach the correct audience, though both are important.

I believe that self-sabotage is the number one reason novice marketers fail. The inner critic enjoys playing mind games with us and messing with our brains, and if we aren't watchful, we will begin to believe the seeds of doubt that tell us we aren't good enough or smart enough to start our own businesses.

Here are five strategies for staying on track and prevent your subconscious mind from sabotaging your efforts.

1: Quit comparing yourself to ... read more

3 Persuasive Copywriting Techniques that Sell Products Fast

These three tactics will help you sell more with less work, regardless of what you're selling or where you're marketing it - ads, webpages, video sales letters, email campaigns, and so on. They're also simple to learn and apply.

Persuasive Copywriting Technique #1: The Elephant

When a circus came into town, they would walk an elephant down the main street to get everyone's attention. They weren't carrying ten magician's rabbits or a hundred trained mice down Main Street, but rather one very huge, unmistakable elephant.

In copywriting, one good idea or advantage expressed clearly and convincingly is preferable to a hundred small ideas ... read more

Personal Branding's 10 Unbreakable Rules

Personal branding is the deliberate and intentional attempt to build and influence public perception of an individual by positioning them as an authority in their profession, hence increasing their credibility.

Branding is what makes you stand out and be remembered.

It is what distinguishes you from the crowd.

And, unlike the great majority of online marketers, you must take ownership of your own branding rather than expecting it to miraculously transform on its own.

Here's how it works:

Rule #1: Make Yourself Memorable.

People must remember your identity.

There are around 8 billion people on the planet, and approximately 99.99 percent of them are entirely forgettable. How ... read more

Case Study: $0 to $145,000 in Product Giveaways

Here's how one marketer used a simple advertising campaign to quickly build a big email list of customers.

Using this strategy, this marketer generated $145,000 in income and increased his list of customers and subscribers to over 20,000 (and counting).

The essential point here is that the ad was designed to go viral, resulting in an average of 37% opt-in rates and an astounding 8% sales conversion rate from cold traffic.

That's correct... COLD traffic.

The campaign pays for itself, which means that those who receive the free product pay enough in shipping and handling to cover the costs of both the campaign and ... read more

The Simple Keyword Hack That Generates Massive Traffic

You may believe that ranking for new keywords is the greatest method to get organic traffic. But if you're already ranking for a keyword – any term – I have a simple approach for you that could bring in a lot of additional visitors. And, best of all, it's a piece of cake.

You'll look at the phrases you already rank for, then look for long tail variations of those keywords and rank for those as well.

For example, if you rank for "Best hotel rate," you may easily rank for "Best hotel rate Miami," "Best hotel rate Chicago," "Best hotel rate ... read more

Mini Case Study: Inexperienced Marketer Creates Online Courses and Earns $5,000 Per Month

That $5,000 per month, by the way, and only took him roughly 7 months to attain.

We'll refer to our person as Mark (not his real name), and here's what he did.

Mark was desperate to get out of his job. To cut a long story short, he despised his work, despised his boss, despised the commute... You get the picture.

Mark chooses to pursue online marketing one day, but he has no idea what to do or how to get started.

Mark enrolls in an online course through a site like Udemy to cover a knowledge gap. Instead of studying online marketing, Mark ... read more

How to Move Your Website Without Going Crazy

Site migration refers to any event in which a website experiences significant changes that can have a big impact on search engine visibility, such as changing the site's location, platform, structure, and so on.

Assume you decide to migrate your website to a different platform, change the domain name, or use HTTPS. Any of them could be a terrific business decision, and your transfer could go smoothly. But then you discover something is wrong: no one is visiting your website because it is no longer listed in search engines.

This is a nightmarish scenario that occurs on a daily basis because site ... read more

The Secret to Getting Heavy Hitter Affiliates to Promote Your Products

Assume you have a new product that is doing exceptionally well. It's converting at 10% or higher, the earnings per click are skyrocketing, and the upsells are doing admirably.

You're now in a position to call MAJOR joint venture partners and affiliates and get them to promote your product, right?

After all, these heavy hitters want to promote products that will make them money, and you've already demonstrated that your product can do just that.

Furthermore, even just one of these joint ventures has the potential to put a lot of money in your pocket.

Of course, the next step is to send out ... read more

10 Rules for Achieving Anything in Life

Maybe you're trapped in a rut and can't seem to get out.

Perhaps you can't even recall what your dreams are (or were).

Or perhaps you're on the verge of huge success but can't seem to cross the finish line.

Here's some assistance.

These are the ten guidelines I follow in life to achieve success in 3 out of 4 endeavors.

That's correct. I fail about 1 out of every 4 times.

But then I get back up, wash the grass stains off of my jeans, and go back to work.

Here are my ground rules: (tips, suggestions, laws or whatever works for you).

May they assist you ... read more

10 Ways to Tell WordPress Hackers to Kiss Your A**

With these ten security methods, you can safeguard your WordPress website from hackers:

1: Use HTTPS to secure your site - With HTTPS, your data is encrypted, and hackers cannot read it even if they have network access.

2: Use strong, unique passwords - Did you know that the most common way hackers get access to websites is by using weak passwords or credentials that have previously been revealed due to data breaches? Use unique passwords that are not the same as any other password you've ever used.

3: Use password managers - If someone is watching you type on a public network, ... read more

One minor change boosts income by $12,000 per year.

Actually, it has gone far beyond that initial figure, but it all started with $12,000 per year.

This is time-consuming and may take you an hour or two, but $1,000 per month isn't a bad deal. To make this work, you must already have an established business with at least one product and many download pages.

If you have a core product, such as a high-end course or coaching, you are most likely a good fit for this.

On all of your download pages, include a link to your main product. EVERY ONE OF THEM.

Depending on how much traffic you get to your ... read more

Back to Basics: 7 Steps to Creating a Facebook Business Page

If your company does not currently have a Facebook Page, you are missing out on a tremendous way to communicate with current customers and reach out to new ones.

If you don't have the time to set up and manage your Facebook Business page, consider paying someone to handle it for you. They can put it up and manage it on a continuous basis, providing personalized content to engage potential consumers while you concentrate on other things.

Alternatively, if you prefer to do it yourself, here's how to get started:

1: Log in and create an account.

You cannot start a Facebook Page without ... read more

21 Must-Have Social Media Marketing Apps for Smartphones

Here's how to keep track of everything from your postings to your plans to your advertising campaigns. All of them are available in the App Store or on Google Play.

Adobe Spark Post - generate graphics on the fly with a plethora of themes and concepts, including animated effects, when you need to capture attention on social media.

Amplifr — a social media scheduling program that allows you to post at the best times with optimized messaging and makes it simple to reuse high-performing content. - is an audio recording program that can be used for micro-podcasting, audio broadcasting, and transcriptions. — ... read more

7 Copywriting Tips to 5x Your Conversion Rates

You can send more people to your offers, send better qualified people to your offers, or convert more of the people you send to earn more first purchases.

Today, we'll discuss how to convert more of your traffic into purchases by employing simple copywriting methods and tricks that vastly boost your copy's capacity to generate revenue for you.

1: Conduct additional research. Conversion rates will increase if you know how to hit your prospects' hot buttons. And, in order to know what you're talking about, you must do your research.

What other products are available on the market? How is yours superior? What ... read more

Setting Goals Isn't Working? Try this instead.

In theory, goal setting is fantastic.

Write down your goals, maybe even every day, and keep them with you...

And nothing has changed in a year.

Let's be honest...

Most of the time, having goals is insufficient to get things done.

Even when BIG goals are broken down into little steps and then steadily worked towards, it still does not work for many people.

If you are one of those people who can consistently meet the goals you set for yourself, congratulations - you can stop reading right now.

But if you've set goals – and then more goals – and you STILL don't have what you ... read more

Case Study: $15,000 Cash for Uncreated Content

Okay, this case study is a little unusual because I'm essentially combining two case studies into one.

That is, I will take the finest parts of each of the two case studies, discard the parts that didn't work out, and teach you how to maximize your own revenue with your own PLR site.

I don't mean a site built with PLR content - I mean a site that charges web marketers a monthly membership fee to access and use the PLR resources you provide.

In our first case study, Mark hired someone to develop monthly internet marketing PLR packages. Then he sold exactly ... read more

Why No One Will Joint Venture with You


You have a fantastic product. In fact, no other product like yours has ever existed in the history of the world.

Your product will sell like GANGBUSTERS because, well, you already know it will.

Because it has to.

Because you've just spent the previous 6 months and several thousand dollars developing the product, but dammit, it'll all be worth it once these stupid, snooty, too-good-to-talk-to-you big shot marketers get off their high horses and promote it for you.


Okay, maybe that isn't how you perceive it.

But you believe you have a terrific product that will sell well, and you realize you're doing these other ... read more

The #1 Way to Cure Email Delete-itus and Get Your Emails READ

Your prospect opens your email...

Reads the first couple of phrases...

IN FRUSTRATION, he then DELETES your email.


Because your initial few sentences did not correspond to the subject line, which confused and frustrated them.

The email seemed pointless...

Maybe, the subject line could have been clickbait.

It's like walking into a chocolate shop and discovering lawn mowers.


“Where has the chocolate gone?”

“This can't possibly be the right place... Let's get out of here!”

I had just opened an email that claimed... "How to Get Budget Approval for Copywriting School."

Yes, this was written by someone who TEACHES COPYWRITING, not simply a copywriter.

And yet, the ... read more

Case Study: $3,000 a month in residual income without a membership site

Let me start by saying that $3,000 is a very modest estimate. I assume this guy (let's call him Mike) earns three to five times that amount, but let's be conservative and say $3000.

Mike has discovered a technique to create residual revenue that is right beneath our noses. In reality, it's an approach that's been taught for decades or more, but relatively few marketers use it.

I'm almost certain you're already aware of this strategy. But I'm also fairly certain that you're not employing this strategy, at least not to the amount that Mike is.

On the technical side, all you need ... read more

Beware the Moderators from Hell

You have a forum, a Facebook Group, or some other type of social media platform that keeps you quite busy.

So what do you do?

You ask a number of your most devoted members or followers to serve as moderators on your behalf.

Perhaps one of them will even volunteer.

“Hello Nick, I'm constantly on this forum, and I know you're busy... “How about I serve as a moderator to assist you?”

That's incredible, isn't it?

You get free assistance from one of your biggest fans - someone who knows what you're talking about and wants to help you tell the world about yourself and your ... read more

Facebook Jails the Innocent

When people are blocked or banned from posting on Facebook or accessing their accounts, they are said to be in “Jail.” This is expected to happen as a result of infractions or spamming conduct, and it might result in the permanent deletion of a Facebook account.

But here's the catch...

Facebook can't regulate material accurately, which is why it makes 300,000 content moderation blunders...

... on a daily basis.

This is what happens:

About 3 million times per day, Facebook content moderators analyze posts, photographs, and videos that have been flagged by people or artificial intelligence. Facebook employs approximately 15,000 content moderators to do this. ... read more

5 Steps to Creating Sales-Generating Content

How would you like every piece of content you publish to act as a sales agent for you? Imagine if every article, post, or video you made resulted in additional followers and sales... How cool would that be?

Here are five tips for creating content that people want to read, use, and buy from.

1: Write numbered headlines that entice people to read your content.

The first step in creating successful content is ensuring that it is read by your target audience. This means you'll need a title that catches people's attention and makes them want to read it straight away.

The use of ... read more