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Back to Basics: 7 Steps to Creating a Facebook Business Page

If your company does not currently have a Facebook Page, you are missing out on a tremendous way to communicate with current customers and reach out to new ones.

If you don't have the time to set up and manage your Facebook Business page, consider paying someone to handle it for you. They can put it up and manage it on a continuous basis, providing personalized content to engage potential consumers while you concentrate on other things.

Alternatively, if you prefer to do it yourself, here's how to get started:

1: Log in and create an account.

You cannot start a Facebook Page without first having a personal Facebook account. Log in to your Facebook account and search for the ‘create' option on the right-hand side of the blue toolbar. When you click it, a drop-down menu will display. To build your Facebook Business Page, click the ‘page' button.

There will be two options: ‘Business or Brand' or ‘Community or Public Figure.' If you own a for-profit company, select business or brand.

So far, it's been pretty simple, right? It begs the question of why you haven't done this previously.

Moving on...

2: Enter your company's information.

You get to choose the name of your business page on Facebook. This is usually the same as your actual business name.

Next, select the business category that best describes your company.

3: Insert images

You'll need a profile photo for your business page. This might be your logo, a headshot, or any other image that represents your company's branding. NOTE: Because people's eyes are drawn to faces, it is sometimes preferable to use a face – yours or someone else's – to represent your business.

Make sure your image is good and does not get cropped during the uploading process.

You will then upload a cover photo. This is the image that appears as the backdrop on your Facebook Business Page.

Select something visually appealing to represent your company. The size of this cover photo should be at least 400 pixels wide by 150 pixels tall.

If you don't have an image, Canva is a wonderful place to start because it has free Facebook cover templates.

4: Build your initial fan base.

If you want to invite current Facebook friends from your personal account to like your new business page, Facebook will ask you. This may appear unusual because you are mixing personal and professional, and it is not essential. However, it can be a smart approach to gain some genuine likes on your page so that when prospective consumers visit, they don't feel like they are the first (and only) ones to see it.

5: Include more business information

Locate and pick ‘about' from the left-hand menu. Include information about your company, such as products, services, a website, and contact information.

Make certain that you have completed everything. Given Facebook's domain authority, your business Facebook page could rank higher in organic search than your website. As a result, the first time a customer sees you may be on your company's Facebook page.

6: Include a call-to-action button.

On the left-hand side of your page, below your cover image, click the blue “+ add a button” icon. You will include a call-to-action button in the top right-hand corner of your business page, beneath your cover photo.

You have the option of booking with you, contacting you, learning more, shopping, or downloading. Choose the button type that works best for your company in order to generate more leads and increase revenue. For example, if you're establishing a list, you may give your lead magnet via the 'download' button.

7: Get moving!

Congratulations, your Facebook Business Page is now up! But wait a minute... that's only the first step.

To market your page and develop your audience, you must be active on Facebook.

Maintain a constant posting schedule on your page and remember to actively join in relevant communities where your target audience might be found.