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Case Study: $15,000 Cash for Uncreated Content

Okay, this case study is a little unusual because I'm essentially combining two case studies into one.

That is, I will take the finest parts of each of the two case studies, discard the parts that didn't work out, and teach you how to maximize your own revenue with your own PLR site.

I don't mean a site built with PLR content - I mean a site that charges web marketers a monthly membership fee to access and use the PLR resources you provide.

In our first case study, Mark hired someone to develop monthly internet marketing PLR packages. Then he sold exactly 100 memberships in order to obtain this PLR. The brilliance of his proposal was that only 100 members would have access to the PLR materials, eliminating the risk of saturation. As a result, the first 100 memberships at $29 apiece sold out in a matter of hours.

But there was a catch: it was limited to 100 members. The very element that made it easy to sell was also the factor that limited Mark's monthly earnings.

When a member dropped out, he notified his wait list to see if anyone else wanted to join. But, once again, he couldn't have more than 100 members at any given moment.

That's when Mark got inventive, and he began creating mini websites that included a landing page, a lead magnet, and a main website that pushed ClickBank affiliate links.

Each month, he would build five of these, each one unique but all utilizing the same PLR materials from the previous month.

Some of the materials were used for the lead magnet, while others were used for the main website and the ClickBank promos were for related products.

He then sold each of these five websites, each with its own distinct URL.

This small change more than doubled his revenue, earning him almost $5000 per month after the cost of having his PLR materials prepared.

Enter Susan. She too created a PLR membership site, but her focus was on self-improvement. Rather than limiting the amount of memberships she sold, she required her members to "qualify." She accomplished this by instructing them to do one of two things: They might include the URL of their self-improvement or coaching website, as well as the URL of their social media page. If they did not yet have a website, they might offer their strategy for growing their self-improvement or coaching business (20-50 words) and certify that they would use the resources to help others.

The concept was that you had to be a professional in self-improvement or coaching to qualify, but the truth was that virtually anyone could pass the test.

Susan could now sell as many subscriptions as she wanted. In fact, she set up a private Facebook page for members-only where they could meet, strategize, and collaborate on their own projects. That FB Page spawned a slew of joint ventures. The best aspect was that the more people who signed up, the more prospective joint venture partners there were.

Susan's membership is $47 per month. Because consumers must qualify, they stay longer and appear to value the membership more.

Mark and Susan both market other things within their membership area. These are products that are both incredibly useful and timeless. Because neither marketer wants to tarnish their name with their members, no trash is advertised within the memberships.

Susan adds a new twist to this by creating an extra PLR package every six months. This package is given to everyone who has made a purchase from within the membership site for free, or they can purchase it for $47. This encourages members to purchase something other than a membership every six months.

Susan also sells this item separately as a PLR package. What's her upsell? Of course, it's the PLR membership for self-improvement.

Mark and Susan also sell previous membership packages to new members. When a new member joins, they are given the option of purchasing PLR packages from past months. Susan sells every membership package ever offered, either seperately or as part of a larger discounted bundle. Mark, on the other hand, only offers packages that are at least six months old due to his rule of having a maximum number of subscribers. It doesn't seem appropriate to him to sell last month's bundle to last month's 100 active members AND to 10 new members this month.

You've probably arrived at the same conclusion I did... Limiting the number of members is an ERROR. If you charge a LOT of money, this could be an exemption. However, at $27 a month, you really don't want membership limits, even if they make it easier to sell out.

Another item... Susan does not permit members to leave and then return at a later time. She makes it abundantly obvious that once a person resigns, they are no longer a member. This makes sense when you think about it. Very few people who leave a membership will want to return later. By informing them that they do not have this option, members are more likely to stay rather than leave.

If someone is having financial difficulties, she will give them a free month or two to help them get by. This may appear to be counter-intuitive, but it results in a tremendous amount of good will. She's had members who wanted to be comped for a month or two and then stayed with her for another year or two. She's even had a few people pay her back for the months she subsidized since they were grateful for her charity.

She treats her members as though they are family, and it really pays off.

Now, here's what Mark did one day when he was desperate for money: he was in the middle of buying a property and realized things would go much more smoothly if he had an extra $10,000 for his down payment. The issue was that he needed the money immediately.

So he addressed a letter to every previous member of his membership site, offering them a full year of membership for $99. Surprisingly, a sizable proportion of those former members accepted the offer.

Then he mailed the identical offer to his list, resulting in even more purchases and over $15,000 in his pocket.

Yes, I know what you're thinking... what about his 100-member limit? He worked so hard not to break that rule, and then he went and more than doubled his members by giving an annual membership option.

I'm not going to pass judgment; I'm simply reporting. Again, saying you're going to limit the amount of members in your membership may not be the best long-term strategy.

If you're wondering what kind of PLR you should generate or have someone else create for your site, here's my advice:

Keep an eye on what's hot in your niche right now. What's trending? What exactly is everyone talking about? Then, create a whole package centered on that issue, including a product, promotional emails and ads, a sales letter, and so on. Make it of such high quality that you will have no issue selling it to the end user.

In fact, one of the best ways to sell PLR is to first sell it to the end user to PROVE that it is good enough to sell.

Consider promoting your PLR membership site by stating that you sold the exact products on the site and that here is your conversion rate, here is your profit, and here is when you sold it.

Each month, you may update your sales letter with the latest PLR product and statistics for that month. And, certainly, selling your PLR to end users is yet another source of revenue for your PLR membership site.

Here's another way Mark used to increase his income and better keep his members: He provided his members with EXTREMELY LOW PRICES ON PRODUCTS. He simply contacted the owners of relevant, high-priced products and asked if he could negotiate a deal on their behalf for 20 of his members. These are things that were initially priced between $200 and $3000.

He promised a 50 percent to 90 percent discount, but only to the first 20 buyers. This scarcity strategy was quite effective, and he routinely sold all 20 copies to his 100-person club.

Here's an example of something he recently sold: It was a $1000 product that he gave to his members at an 80% discount, bringing the price down to $200. With a 50% commission, he received $100 every transaction, multiplied by 20 sales, for a total of $2000.

PLR is alive and well, and it's selling like hotcakes. And with a little planning, you, too, can create your own PLR membership site with several revenue streams.