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In 2021, how will digital marketing change?

Businesses have been pushed from the offline to the internet world at breakneck pace as a result of Covid-19, making digital marketing more competitive than ever.

How are you going to compete in 2021?

1: If you haven't already, it's time to become serious about producing a lot of high-quality material. You need a lot of content on the internet every day, whether it's one sentence on social media or an entire white paper.

2: Adjust the size of your article. Consider going smaller instead of writing super large authority-type posts of perhaps 3000 words that completely cover a topic. Short articles that cover a single topic in depth are ranking high these days, maybe due to people's shorter attention spans and lack of time to read a large post.

Consider segmenting an authority post into smaller ones, each with a title that corresponds to what visitors are looking for. For example, instead of writing a detailed post outlining all of the processes to take when beginning an internet business, divide it into a series of short pieces, one for each component of the issue (niche selection, branding, game plan, website creation, etc.)

3: While written content should probably be kept brief, video and audio content should be kept longer. In search results, 10-minute videos outperform 2, 3, and 5-minute videos.

When you think about it, it makes sense that if someone is looking for answers, they are more likely to click on the 10-minute video than the 2-minute one.

However, increasing the length of your video or audio only works up to a point. Videos lasting 20 and 30 minutes do not perform as well as 10-minute versions. People want the entire story, but they want it now.

4: Make your pages load faster. It is more vital than ever to have fast-loading pages. You will increase your rankings and visitors if you improve your page speed.

There are numerous strategies and tricks for reducing page loading times. Investigate what is best for your site or get someone to do it for you.

5: Ranking high on page one is more crucial than ever. Google will be searching for new methods to grow their revenue, which might include greater paid ads, algorithm modifications, and who knows what else. If you rely on Google's free traffic, don't become complacent or you'll lose it.

6. Repurpose your content. Make a video and a podcast out of that article. Take multiple little articles and combine them into one large one, and divide the large ones into several small ones. Take the best parts and use them on social media, then package it all up for a massively comprehensive lead magnet.

7: Keep your content up to date. Take a blog post from six months or even six years ago, make it fresh, and republish it.

8: Start a podcast when the moment is right. If not, consider appearing as a guest on other people's podcasts. In comparison to blogging, podcasting is still relatively untapped and significantly less competitive. Plus, you can portray things like emotion and intensity with your voice that text can't always do.

9: Backlinks are unlikely to be as important. Concentrate on outstanding content that is based on what people are looking for. Relevance reigns supreme.

10: You'd best be branding yourself. People know and TRUST brands, thus they already dominate the internet. When you have a well-established brand, it is easier to gain followers, reach out to people, and sell your products.

People looking to make a quick buck and flee, on the other hand, don't have a brand - they're just making promises into the vacuum.

10.5: And this is a huge one: Forget yesterday's "HELLO - BUY - GOODBYE" strategy, in which you tried to sell someone the first time they saw your offer and gave up if they didn't buy.

Instead, find ways to interact with people at least 7 times. It could be via email, push notifications, IM bots, social media, and so on. I knew a guy who was starting a new business. In the course of six weeks, he guest wrote on a hundred blogs and appeared on 30 podcasts. While no one had heard of him at first, by the sixth week, everyone in the niche felt as if they'd known him for years. His list grew exponentially, he received JV offers on a daily basis, bloggers and podcasters contacted him constantly and promoted him for free... That's about as close to instant success as you'll come in the online world.

It's a lot of work, but it can pay off big time.