How to Raise Prices Without Upsetting Customers And How to Lower Prices Without Previous Customers Throwing a Fit
I once knew a marketer who refused to drop his prices under any circumstances. He was always afraid that past customers would be mad that the course they paid $197 for a month or a year ago now cost $97. Heck, they might even seek a refund for the difference in price. I'm sure he imagined that every single one of his clients was glued to their computers, waiting for the price to drop so they could complain.
They weren't, in case you didn't know.
And I've known a lot of marketers that refused to raise their prices. They were fearful of ... read more